Channels & intermediaries for marketing plan and promotion strategy Term Paper

Channels & intermediaries for marketing plan and promotion strategy - Term Paper Example e the need to lower the costs of distribution, increased power of distributors, particularly retailers within marketing channels, increased difficulties in achieving proper competitive advantage, and the development of e – commerce and information and communication technologies. The theory of the marketing channel can be puzzling. At times, it is thought of as the course in use by a product as it progresses from the producer to the consumer or another final user. Several describe it as the route in use by the title to goods as it progresses through different agencies. Still others explain the marketing channel in terms of free coalitions of business enterprises that have come together with the intention of trade. Much of the uncertainty possibly stems from conflicting viewpoints or perspectives. A marketing channel is an essential marketing decision area that must be addressed by the marketing management. A marketing channel may be described as the external contactual organization that the management of a business controls in order to attain its distribution objectives. Marketing channel strategy is a key strategic area of marketing management, which fits under the place or distribution variable in the marketing mix (Ken Kaser, 2007). The management of the Youth Soccer Club must develop and run its marketing channels in a way that supports and augments the other planned variables of the marketing mix, to meet the demands of the club’s target markets. Where limitations exist in the promotion, price, and product strategies of the marketing mix, the best hope for the soccer club to be successful is to emphasize the market channel strategy. Specifically, the soccer club could establish stronger connections with donors or sponsors and suppliers. From the perspective of establishing competitive advantage, which ahs long-term viability, market channel strategy that is focused on the establishment of strong relationships between donors or suppliers and channel

Avon Inc. Company Case Study Example | Topics and Well Written Essays - 1250 words

Avon Inc. Company - Case Study Example The first phase is known of p, which involves various activities. A number of aspects are considered in the assessment 360 degrees assessment theory. First is the process of getting into preparation of the changes expected or unexpected in the organization’s operations. The second phase is to explore and understand details concerned with alternatives to be put in place. The third set a common mind among all the individuals involved in the organization’s operations. Lastly is the process of changing the leadership and talents for the employees and leaders of the company to achieve the desired profits. The 360 degrees assessment model focus on the performances of the staff and the changes that can made in the organization (Srividhya, 2007). The choices of talents program, employee promotions, and major talent events are affected by the personal skills and the self-drive towards an objective set by the organization. Partners and the managers of organizations have no capabi lity to predict or answer questions related to the outcomes of any change enforced on the operations, leave alone the human resource because management is just a part of the success of the organization and the best way to improve the profits is by the practice of changing the different talent management skills, which the company enforced to place (Darnton, 2008).The case study presents various occasions that led to the recognition of the 360 degrees assessment model for change theory. The change of management performance and consequent plans.... The first phase is known of p, which involves various activities. A number of aspects are considered in the assessment 360 degrees assessment theory. First is the process of getting into preparation of the changes expected or unexpected in the organization’s operations. The second phase is to explore and understand details concerned with alternatives to be put in place. The third set a common mind among all the individuals involved in the organization’s operations. Lastly is the process of changing the leadership and talents for the employees and leaders of the company to achieve the desired profits. The 360 degrees assessment model focus on the performances of the staff and the changes that can made in the organization (Srividhya, 2007). The choices of talents program, employee promotions, and major talent events are affected by the personal skills and the self-drive towards an objective set by the organization. Partners and the managers of organizations have no capabi lity to predict or answer questions related to the outcomes of any change enforced on the operations, leave alone the human resource because management is just a part of the success of the organization and the best way to improve the profits is by the practice of changing the different talent management skills, which the company enforced to place (Darnton, 2008). The case study presents various occasions that led to the recognition of the 360 degrees assessment model for change theory. The change of management performance and consequent plans for success in the Avon product company indicate the need to achieve the expected results in a consistent way characterized by transparency. The company applied this

Advertising Through Social Networking Websites Marketing Essay

Advertising Through Social Networking Websites Marketing Essay The purpose of this paper to study the effectiveness of advertisements through SNS amongst Post Graduate Students in Indore City. This paper studies factors which make advertisements attractive also identifies whether the advertisements are only till viewing or does it leads to purchase also. Design/methodology/approach- The survey was conducted in Post Graduate College of Indore City, MP. This research can be considered as the basis for a more extensive research, covering other geographical areas, which will produce results allowing more specific and accurate predictions regarding the effectiveness of advertising through Social Networking Websites. Implications- The findings reveal a number of issues that are important for companies eager to explore the potential of promotions through Social Networking Websites. Also the study will help the organizations understand the consumer behavior of evolving commercial cities like Indore. Humans in all cultures at all times form complex social networks; the term social network here means ongoing relations among people that matter to those engaged in the group, either for specific reasons (like blood donation camps, fashion communities) or for more general expressions of mutual solidarity (like families, friends etc). Social networks among individuals who may not be related can be validated maintained by agreement on objectives, social values, or even by choice of entertainment. Social Media presents potentially seductive opportunities for new forms of communication commerce between marketers consumers. As advertisers typically want to find some way to follow their target audiences, many new media opportunities are presented to advertisers. (Miller, Lammas). Advertisers are always in search of new ideas technologies that often promise great potential. In this century, when the media is fragmenting advertisers are skeptical about the cost effectiveness of ubiquitous media, particularly among young demographics, the facts present a strong platform as to why Social Media can become a life saver. Social Networking a place where people can use networks of online friends group memberships to keep in touch with current friends, reconnect with old friends or create real-life friendships through similar interests or groups share their social experiences. Social network advertising is a term that is used to describe a form of Online Advertising that focuses on social networking sites. Some responses showed light to this direction with a different perspective. Indeed social medias influence promises some sort of marketing communications revolution: for instance, global brand Pepsi will not be advertising during the Super Bowl, instead opting for a digital social media campaign they say will help their customers better understand what pepsi stands for(WARC, 2010b). Consumers searching online for information about a product, or brands, not only gain access to corporate marketing materials, they now also have access to product reviews, opinions commentary from other consumers (Smith, 2010). It was observed that a majority of consumers surveyed relied on various types of social media websites as much as company websites for product brand information that nearly half of those made a purchase decision based on what they gathered. However, although social media applications are controlled by users, trend data is not yet conclusive with respect to who is generating, and accessing information (Thackerey et. al. 2008, p. 341). The interaction of the consumers with SNS has also become a very crucial aspect. One stream of research suggests the existence of a loyalty ladder in social networking communities that splits users into categories such as: lurkers (those who are reticent to contribute to sites); tourists (those post comments but demonstrate no commitment to a network); minglers (those who post with no regularity of frequency); evangilists/insiders (those who are enthusiastic, expert regular their contributions)(Harridge-March Quinton 2009, p. 176). Other researchers split users into slightly different categories, for example: social clickers (users who communicate with friends create content on message boards review sites); online insiders (avid online shoppers who vocalize product preferences); and content kings (young men addicted to online entertainment) (Riegner 2007, pp.439-440). These bifurcations show the complexity lack of uniform measurements for marketers targeting social media users . 1.1 Social Networking Sites (SNSs) Social Networking Sites can be defined as web based services that allow individuals to construct a public profile within a bounded system, articulate a list of other users with whom they share a connection, view traverse their list of connections those made by others within the systems. Some networking can also help members find a job or establish business contacts. SNS include Facebook, Twitter, LinkedIn, Orkut so on. Most SNS also offer additional features. In addition to blogs forums, members can express themselves by designing their profile page to reflect their personality. The most poplar extra features include music video sections. While SNSs are often designed to be widely accessible, many attract homogeneous populations initially, so it is very common to find groups using sites to segregate themselves by nationality, age, education or other factors that typically segment society. 1.2 Advertising on Social Networking Sites Social Networking advertising can be used to describe a form of online advertising that focuses on social networking sites. The advantage this advertising has is the benefit of the users demographic information target their advertisements appropriately. It continues to add variety on a continuous basis. Organizations can also utilize this feature to make it up to the target audience in diverse ways. SNS are changing the way advertisers reach consumers, that these changes are transforming online advertising all together (Gangadharbatla). Few instances can be taken into consideration like in Facebook, when users log on, they get News feed, where they can easily access all the ads videos they like. The study has taken into account the fact that knowledge of the network is limited. The success of social networks marks a dynamic shift in how are using net. 1.3 Things to be kept in mind From various researches it has been experienced that marketers have now become risk adverse is reluctant towards consumer- generated media due to their inability to control message. In one instance, pharmaceutical manufacturer Johnson Johnson released an online marketing campaign via an online video about pain relief for women who carry their babies in a sling. Within hours, Twitter exploded with negative commentary about the videos perceived deprecation of motherhood. To air it further, the online discussions would also be communicated off-line sometimes reach tradition media. Thus, over a single weekend, the volume sentiment of the consumer-generated media brought down a well planned advertising campaign (Baker 2009, p.2). Another obstacle for marketers is that viewers will consider information if it is both useful believable, but will react badly to sales-push messages that are violating social networkings intrinsic qualities of socialization trust (Angel Sexsmith 2009, p.4). Making social networking sites entirely commercial is risky, as users might turn away from the site if they feel their interests are being subjugated to those of advertisers; a warning issued by analysts to News Corp when it acquired MySpace, shifting it to a mass market advertising platform giving brands the opportunities to both advertise interact with the web users (Carter 2008, p.16). Creating fake blog entries is another example of how the misuse of social media can irritate consumers harm brands. The now infamous Walmarting across America fake blog (or flog as it became known), came under severe criticism online after the ethical breach was exposed (Burns 2008, p.16). Also poor execution of the ads or poor display sometimes irritates the users which lead to poor results and negative remarks. One of the major criteria can be the size of online communities as well. It becomes a major factor which limits in generating a massive Word of Mouth. For online groups to be effective, there needs to be a finite size to each community (Phillips 2008, p.82). For social media campaigns to be effective, the new commercial imperative dictates marketers needs to belong to a large number of groups or communities, rather than merely rely on broadcasts to an online group with a large number of members.This becomes the evidence for the fat that both the cultural emotional relationships are paramount (Phillips 2008, p.84), reflecting the surge to simultaneously monitor than to only be the users. 1.4 Need for using Social Media To generate a sense of group mind-set shared interests, online brand communities should include a wide range of interests that have a direct, but nonintrusive, connection with the brand (Brown, Broderick Lee 2007, p.15). Conceptual models have been developed to guide the process of cocreation with online consumers. One example is the DART model which comprises: dialogue (fostering something tangible to the online consumer), Access (providing a companys customers access to each other), risk return relationship (offering something tangible to the online consumer) transparency (creating an environment to share valuable information) (Ramaswamy, 2008, p.3). Real dialogue with consumers led to Unilevers ground breaking online viral campaign Dove Campaign for Real Beauty. Unilever was able to send the most relevant messages to consumers based on precisely what they were seeking /or conversing about. Another area of opportunity for social marketing is brand building connecting enthusiastic online brand advocates with the companys product development cycle (Ferguson 2008, p.181). 1.5 Effectiveness of Social Marketing Many marketers feel the need to tick the social media box demonstrate how cutting edge they are, while the primary drivers of their campaign remain embedded in traditional media. There is a need to effect a paradigm shift from a traditional more is better approach. While many social marketers fixate on volume metrics (website traffic, hit rates, click-through, time spent on-line, postings etc), successful social marketing often depends more on qualitative metrics for desirable signs of tone, quality customer benefit of the interaction (Angel, Sexsmith Sexsmith 2009, p.6). These may include: unique visitors, interaction rates, relevant actions taken, conversation size, conversation density, author credibility, content freshness relevance, audience profiles, unique user reach so on (Fisher 2009, p.191). Such metrics not only measure whether people are engaged, but how they are engaging. However, such metrics often need to be customized for individual campaigns need to be considered in the pre launch phase, ideally incorporated in message testing. OBJECTIVE The study aims to fulfill the following objectives: To know whether social network advertising is effective in sales or not To know the most preferred Social Network advertising approach To know the level of exposure a customer gets when he is being approaches on SNS To study the effectiveness of advertising through Social Networking Websites in Post Graduate Students with special reference to Indore City DATA ANALYSIS: Following factors were considered for preparing questionnaire: Contact {Number of times, durations} Intention Customizability Experience FINDINGS 40 percent of the social networking comes from high school secondary school students 40 percent tarrif generators are the graduate post graduate students. The highest number of active users is from 19-25 age groups but LinkedIn Twitter has a different age group of active users i.e. 25-40 age groups. Facebook delivery service is to about 75 percent of the users. 60 percent of the post graduate students who are looking for jobs have their profiles in LinkedIn. Only 30 percent of the population said that they purchase any product after searching or viewing it on website. 15 percent of the population accepted that they look the pop ups or click on the ads whereas 75 percent said they ignore the ads. Out of five SNS given in choice viz Facebook, Orkut, LinkedIn, G- plus Twitter; 60 percent said Facebook is the most used site by them. 20 percent said they used LinkedIn the most. 30 percent of the population said that they dont have any qualms regarding the quality of the product they see online. 46 percent confirmed that they would like to filter the ads from their profile page whereas 38 percent said they dont have any troubles by the placement of ads on their profile page. 78 percent confirmed that they are attached to Twitter because of the glamour quotient; 14 percent said they like twitter as a networking site; rest logged on for otherwise reasons. 82 percent of the respondents agreed that advertising through websites is a better medium whereas 18 percent said it has no effect on target audience. CONCLUSION SUGGESTIONS Any organization will not be able to make profits if its product introduction doesnt attracts the audience or if it does not reach to them. As the time has increased its momentum the consumers now-a-days do not consider anything worth watching if it is not of value tom them as far as traditional ads are considered. So to reach these kinds of targets Websites can become a very effective tool. If following points kept in mind, the advertisers can succeed in gaining interest of the audiences: Trust must be established subsequently reinforced in order to overcome any reluctance on the part of the would-be consumer. This means moving beyond old school approaches to website advertising to embrace the principles of relationship marketing- building virtual environments in which customers can connect with each other to share insights relevant information. Social media marketers can influence a brand community potentially influence consumer behavior.

The Relationship Between Two Itinerant Workers in Of Mice and Men :: John Steinbeck, Literary Analysis, Analytical Ess

John Steinbeck’s ‘Of Mice and Men’ focuses on the relationship between two itinerant workers: George and Lennie. The average itinerant worker moved from place to place to find work, travelling alone. They led very lonely lives, and the majority had no family and didn’t belong anywhere. But George and Lennie travelled together, the simple desire for company and friendship; as well as their dream binded John Steinbeck’s main characters together. George and Lennie’s dream is to live on a farm with a bit of land and a few animals; somewhere that they can call their own. John Steinbeck based ‘Of Mice and Men’ on the American Dream, which was thought to be every man’s goal in American in the 20th centaury. People wanted to feel fulfilled and respected, to belong somewhere and feel safe, happy and content. The dream was rooted from The Wall Street Crash of 1929 that was followed by The Great Depression in the 1930’s. Many p eople lost their jobs and were forced to travel to different places to find work. ‘Of Mice and Men’ shows just how unachievable and unrealistic this shared dream really is. The title of the book is based upon a line from Robert Burns poem ‘To a Mouse’ it quotes â€Å"The best laid plans of Mice and Men will always go astray† suggesting that however much you plan and however hard you work things can always go wrong. George and Lennie are photographic opposites of each other. George Milton is a small, trim, determined man with defined features and a sharp mind. Lennie Small is huge and shapeless with a childlike mind (slightly mentally retarded) but very physically strong. The two men are held together by their dream (the American Dream to have their own place and be their own masters. As they sit by the river Lennie convinces George, in a childlike manner to tell him about their dream of their own little place. â€Å"Come on George. Tell me please George. Like you done before.† Although George seems reluctant we can tell that he enjoys talking about the dream from this quote: â€Å"George’s voice became deeper, he repeated his words rhythmatically as though he had said them many times before.† This quote also tells us that George and Lennie discuss their dream a lot. Lennie interrupts, his enthusiasm overriding his self-control; again demonstrating his childlike mind and how frequently they must discuss their dream for him to remember the details when he so often forgets other things.

Jeremy – Pearl Jam

â€Å"Jeremy† is based on two different true stories. The song takes its main inspiration from a newspaper article about a 15-year-old boy named Jeremy Wade Delle, born February 10, 1975, from Richardson, Texas who shot himself in front of his English class at Richardson High School on the morning of January 8, 1991 at about 9:45 am. In a 2009 interview, Vedder said that he felt â€Å"the need to take that small article and make something of it—to give that action, to give it reaction, to give it more importance. † Delle was described by schoolmates as â€Å"real quiet† and known for â€Å"acting sad. After coming in to class late that morning, Delle was told to get an admittance slip from the school office. He left the classroom, and returned with a . 357 Magnum revolver. Delle walked to the front of the classroom, announced â€Å"Miss, I got what I really went for†, put the barrel of the firearm in his mouth, and pulled the trigger before his tea cher or classmates could react. A girl named Lisa Moore knew Jeremy from the in-school suspension program: â€Å"He and I would pass notes back and forth and he would talk about life and stuff,† she said. He signed all of his notes, ‘Write back. ‘ But on Monday he wrote, ‘Later days. ‘ I didn't know what to make of it. But I never thought this would happen. † When asked about the song, Vedder explained: It came from a small paragraph in a paper which means you kill yourself and you make a big old sacrifice and try to get your revenge. That all you're gonna end up with is a paragraph in a newspaper. Sixty-three degrees and cloudy in a suburban neighborhood. That's the beginning of the video and that's the same thing is that in the end, it does nothing †¦ nothing changes. The world goes on and you're gone. The best revenge is to live on and prove yourself. Be stronger than those people. And then you can come back. The other story that the song is based on involved a student that Vedder knew from his junior high school in San Diego, California. He elaborated further in a 1991 interview: I actually knew somebody in junior high school, in San Diego, California, that did the same thing, just about, didn't take his life but ended up shooting up an oceanography room. I remember being in the halls and hearing it and I had actually had altercations with this kid in the past. I was kind of a rebellious fifth-grader and I think we got in fights and stuff. So it's a bit about this kid named Jeremy and it's also a bit about a kid named Brian that I knew and I don't know†¦ the song, I think it says a lot. I think it goes somewhere†¦ and a lot of people interpret it different ways and it's just been recently that I've been talking about the true meaning behind it and I hope no one's offended and believe me, I think of Jeremy when I sing it.

Live until you die discussion

â€Å"Live until you die† is a broad phrase that can be interpreted differently depending on the individual who ponders upon on it. To me, living until one dies is simply having a quality of life, congruent to the individual's terms and definition of it. Many people are trapped living in the past, or even in the future, instead of relishing on the present of today, and the now. In our society, a person who prepares for the future usually grows to be successful, but some of us get caught up within that mentality, and forget to enjoy the moment.No one has time bought, and no one usually knows when one is going to die. Unfortunately, some people start â€Å"Living† once they know they have got their days on a countdown, but don't we all? Believe one starts dying the very moment one is born. We are all aware that we are eventually going to die, but reality doesn't usually settle in until one is living with a terminal illness.Living until one dies is enjoying every second Of our lives in the most idealistic possible way, and this should not only relate to terminally al patients, but to anybody who is alive. Everybody should live as though they are dying, and as palliative care nurses, we can advocate for our patient and help them live until they die. Matzo, M. & Sherman, D. W. (2015) Palliative Care Nursing: Quality Care to the End of Life. (4th deed. ) New York, NY:Springer.Response: Non-pharmacology interventions such as guided imagery or relaxation exercises have various benefits such as â€Å"Increasing the individuals sense of intro, decreasing the feeling of weakness, improving the activity level and functional capacity, reducing stress and anxiety, reducing pain behavior and pain focus, reducing analgesic dosage without escalation of pain and thus reducing side effects of the treatment† (Matzo,. 475). I agree, before we as nurses conclude or do anything we must first assess the patient. What does this patient know about these alternative procedures?